Affordability, rest and relaxation and access to a pool among British families' top holiday priorities

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

A survey of 2,000 adults with children under 16 has uncovered what the UK is most looking forward to about holidays this year – and what they struggle with.

Value for money and cost was the biggest consideration for holiday-goers (50 per cent), followed by rest and relaxation (46 per cent), and a pool (42 per cent).

But the variety of food on offer (both 42 per cent) came ahead of being near the beach (40 per cent).

Other top priorities when it comes to booking a holiday include precise planning, immersion in local culture and trips with extended friends and family.

Finding the perfect holiday

It also emerged 45 per cent found the prospect of hunting for the perfect holiday exciting, while 31 per cent think it’s frustrating.

And the research, commissioned by Hilton, revealed 62 per cent find it difficult to please everyone when finding the perfect family destination.