So for reality TV "star" Jade Goody to receive the devastating news ON TELEVISION baffles me. Why would the producers of the show – as well as her manager and agent for that matter – reveal such a thing in the diary room of the Indian version of Big Brother? Surely that it just plain wrong, not to mention distasteful and disrespectful.

Show bosses promised not to air the scenes, but that hasn't stopped the world's media jump ing on the story – which was "leaked" – resulting in sympathetic column inches that are a PR's dream.

And when I heard the news, I too was shocked for the 27-year-old. I was even more shocked that everything from her reaction to her diagnosis was put out there, for all to see.

After her racist antics on last year's Celebrity Big Brother – not to mention her money-spinning contracts drying up, her perfume, Shh... taken off the shelves, and the paperback edition of her autobiography being dropped and an effigy of the fallen idol being burnt in India – you would have thought Jade would have kept a low profile while her management team adopt a new promotional strategy.

Either this is the lowest publicity stunt ever, which will end her career for good, or her crass management team need to be sacked for making Jade Goody even more public property.

No-one wants to watch that news, nor should anyone be told it, knowing the whole world will find out hours later.

Jade's spokesman said at the time: "She is devastated. It is a terrible thing to be told you have cancer. She broke down while she was on air and told some of the other housemates she had some bad news and had to go home. When I spoke to her she was very upset, frightened and I tried to reassure her as best I could."

When I received a small, innocuous piece of paper confirming that cervical screening tests found severe abnormalities which, left untreated, would have a significant risk of developing into cervical cancer pretty fast, I physically shook with fear.

I was just 28. And, as I allowed the news to sink in, I chose to hide the severity of my results from my family and felt a raw fear I'd never experienced before. So while I can emphasise with her, I just don't get it. It would be like us updating our Facebook profiles to let anyone and everyone know.

My bets are on the fact Jade gave prior consent to the results of her tests being revealed on air. It's all publicity, after all. And if she does have cancer – which I believe she does, as her doctor read out the biopsy results – then I feel sorry for her.

It's reported that her cancer is at an early stage, and while cervical cancer sufferers have an 83 per cent survival rate, it still kills more than 800 women each year and is the second most common form of the disease for women under 35 after breast cancer.

But I feel even more sorry for the fact that she either got talked into allowing such a personal moment to be leaked to the world in a bid to raise her profile (and work offers), or that she suggested it. Jade Goody could be more stupid than we ever thought.